With Captain Marvel making over $1bn at the box-office and receiving mostly positive reviews from critics, you might think that would've been the end of it. Larson clarified her comments, but it was clear anyway that she was quite simply using her power to seek positive change and action, but despite that sections of the fanbase were rubbed up the wrong way by that and similar comments, accusing the actress of misandry. One statement that gained a lot of attention is when Larson said that she had noticed her press days were "overwhelmingly white male" and that she "decided to make sure my press days were more inclusive". Larson, like many MCU actors, is politically vocal and a feminist, and a big believer in pushing for greater equality (both in the film industry and the world in general). There’s not necessarily one defining incident, but it largely stemmed from Larson’s political views. Things started to shift in the months leading up to Captain Marvel’s release date. She tweeted images with comics and did all the right things, and allied with her obvious talent there was little reason to doubt she’d do a good job as Carol Danvers. An actress with an ability to blend comedy and drama a rising star who could help lead a new generation of the MCU later, an Oscar winner. When Brie Larson was announced as the MCU’s Captain Marvel at San Diego Comic-Con in 2016, she seemed like a popular choice. It’s less to do with the merits or flaws with the film itself but instead, like so much of the Captain Marvel controversy and division, all to do with the film’s star, Brie Larson. And yet, despite that success, Captain Marvel continued - through the build-up to Avengers: Endgame, and then beyond it - to occupy a strange space in the MCU, where there has remained a level of pushback against it. As it turned out, the film was pretty solid, played well with most audiences and critics, and, of course, had that massive box-office haul. Naturally, this then fed into a targeted campaign to attempt to derail the film’s success: YouTube was flooded with anti- Captain Marvel videos and comments, and there were attempts at review bombing the film on Rotten Tomatoes. This quite quickly snowballed, as it didn’t just criticise the action from the movie but rather more specific elements, such as the apparent fact that Captain Marvel didn’t smile enough. This only intensified as the marketing campaign went on, which wasn’t helped by the admittedly rather lacklustre trailers. With it being the first female-led solo movie in the MCU, and with Carol Danvers then slated to be the universe’s most powerful hero, there was a pushback against Captain Marvel’s perceived agenda from an extremely vocal minority. The division started long before Captain Marvel released.
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